Advanced: Strategic Global Health Communication

1. Strategic Health Communication Planning: This module focuses on strategic planning in health communication. Participants will learn to develop comprehensive communication plans that align with organizational goals, target specific audiences, and utilize diverse communication channels. Emphasis will be placed on aligning communication strategies with broader public health objectives.

2. Global Health Communication Challenges: Participants will explore the complexities of global health communication in this module. Topics include cross-cultural communication, addressing health disparities, and navigating diverse health systems. Case studies from around the world will provide insights into the unique challenges and opportunities of global health communication.

3. Ethical Issues in Public Health Communication: This module delves into ethical considerations within public health communication. Participants will examine ethical principles, confidentiality issues, and the responsible use of data in health communication campaigns. Discussions and case studies will guide participants in making ethically informed decisions in their communication practices.

4. Advanced Media Advocacy in Public Health: Focusing on media advocacy, this module equips participants to strategically use media to influence public policy and opinion on health issues. Participants will learn advanced techniques for engaging with media outlets, crafting persuasive messages, and mobilizing public support for health advocacy campaigns.

5. Capstone Project: Designing a Comprehensive Health Communication Campaign: The capstone project is the culmination of the course. Participants will apply their knowledge and skills to design a comprehensive health communication campaign. This hands-on project will involve developing a communication strategy, creating multimedia content, and presenting a detailed plan for addressing a specific public health issue. The capstone project aims to showcase participants' mastery of integrated communication in public health.