Beginner: Foundations of Health Communication

1. Introduction to Public Health and Communication: This module provides an introduction to the intersection of public health and communication. Participants will explore the fundamental concepts of public health, understand the role of communication in promoting health outcomes, and gain insights into the historical and contemporary aspects of public health communication.

2. Basics of Media Literacy: In this module, participants will develop essential skills in media literacy. The focus is on understanding how media functions, critically evaluating information, and discerning the impact of media on public perceptions of health issues. Practical exercises will enhance participants' ability to navigate various media channels effectively.

3. Understanding Health Communication Models: This module delves into the theoretical frameworks that underpin health communication. Participants will explore different models and theories, gaining a deeper understanding of how communication influences health behavior change. Practical applications will be emphasized to bridge theory with real-world scenarios.

4. Introduction to Public Health Campaigns: Participants will be introduced to the planning and execution of public health campaigns in this module. The emphasis is on campaign development, including setting objectives, identifying target audiences, selecting appropriate communication channels, and evaluating campaign effectiveness. Case studies will highlight successful public health campaigns.

5. Basics of Writing for Public Health: This module focuses on honing effective writing skills for public health communication. Participants will learn how to communicate health information clearly and persuasively, adapting their writing style for various audiences. Practical exercises will include drafting materials such as press releases, informational brochures, and social media content.