Key Concepts in Research Methodologies: Primary vs. Secondary Research, Quantitative and Qualitative Characteristics

Primary Research vs. Secondary Research:

• Primary Research: Involves original data collection.
• Secondary Research: Involves synthesizing and analyzing existing data.
• Primary Involvement: Data collection methods like RCTs.
• Secondary Involvement: Synthesizing existing data like in literature reviews.

Characteristics of Quantitative Research:

• Involves numerical data, statistical analysis, and quantitative measures.
• Objective, structured, numerical, and involves statistical inference.

Characteristics of Qualitative Research:

• Emphasizes non-numerical data, themes, and meanings derived from experiences.
• Subjective, exploratory, aims for an in-depth understanding of experiences and meanings.

This structured flow presents the distinctions and core characteristics of primary and secondary research, as well as the key attributes of quantitative and qualitative research methods.